HANDCRAFTED JEWELLERY- STUDIO VOYLLA2/03/2017
India’s leading fashion jewellery brand, ‘ Voylla ’ announces the launch of their newest venture ‘Studio Voylla’, an awe-inspiring colle...
Inspired by India’s resplendent heritage, this handcrafted kaleidoscope range which will be exclusively featured at ‘Myntra’ in addition to Voylla’s own online retail platform (www.voylla.com), its flagship boutiques across Delhi, Pune, Nagpur and Bengaluru and various shopping malls across the country. From wearing a signature creation for your next festive occasion to adding an element of unparalleled chic to your corporate wardrobe, Studio Voylla’s jewellery box has a share for everyone.
Each of Studio Voylla’s exclusively themed collections presents an amalgamated view into our country’s and world’s most vibrant historical and visual facets thus producing a rich, heritage filled piece of jewellery created just for you! “The Studio Voylla collection is curated for women who love to make a statement with their jewellery, be it for a friend’s wedding or a business meeting,” says JagritiShringi, CTO, Voylla Fashions Pvt. Ltd. JagritiShringi says “Studio Voylla is our attempt to take the rich heritage of India as a muse and create wearable pieces of art. Each collection has a unique story to tell, each hand crafted jewel a masterpiece. Lucknow's Imam Darwaja, Madurai's Meenakshitemple, land of white sand or folk dancers of Rajasthan, Studio Voylla has gone to the length and breadth of our diverse culture to bring you the finest jewels.”
Speaking of Studio Voylla’s exclusive partnership with Myntra, BinduMendonsa, Women’s and Emerging Categories Vice President at Myntra, says "We are excited about the partnership with Voylla. Studio Voylla will introduce exclusive designs which have distinct stories behind each collection. This fits very well with Myntra's proposition of a strongly curated jewellery platform for the modern Indian woman."
The Studio Voylla Collection
Studio Voylla presents themed collections from various designers with each collection focused on the different flavours of Indian’s rich cultural heritage. The Nawaabi collection inspired by Lucknow’s opulence features jharokha inspired ear rings, ghagra inspired polka anklets with accents of pearl and rich enamel. Shields, swords and armor used by fierce women in battle form the theme for Warrior Princess, a bold collection ofknuckle-rings, ear rings, ear cuffs and necklaces. If you’re looking for a colorful splash for your festive wardrobe, choose from the Kutch or Folklore collections inspired respectively from the enchanting shores of Gujarat and Rajasthan. TheFolkore collection is derived from Rajasthan’s ‘Bhavai’ dance form where dancers perfectly balance brass and earthen pots and pirouette effortlessly with their feet balanced on glass or the edge of a sword. The end result – beautiful creations with glossy silver tones and vibrant enamel accents.
Moving on to the Ajrakh collection gives you ‘haathphools’, collared necklaces, ear rings and pendants that are inspired by craft originating from the Indus Valley civilization which is known for its vivid reds and yellows, paisleys and floral motifs and enamelled tassels set in silver plated metal. Team these pieces with Indian, western or fusion wear to achieve that perfect expression of style. Watch how Greek mythology amalgamates with royal Rajasthani heritage in the Myra collection which features a range of delicately crafted ‘chandbalis’, polki necklaces, detailed bangles and exquisite rings in splendid Jadau settings.
Mother Nature is the central theme for two of Studio Voylla’s premier collections. Garden of Eden takes inspiration from an English rose garden, the magnificent Himalayan landscape and the multiple hues of the seasons to produce an exquisite collection of accessories crafted in silver and other precious material. Mermaid by Bohemian moves to the mysterious and vast ocean landscapes and features coloured stones, druzy, gold alloy and mother of pearls in pieces featuring ethereal tones of turquoise, aquamarine, whites and golds. Studio Vollya’s bounty also consists of assorted collections –Billet Doux (sparkling glittery love notes), Firoza (featuring this season’s trending colour), Aztec Allure (signature geometric Aztec patterns) Stileto (designs as sharp as the name suggests) and Trikona (inspired by ancient Egyptian pyramids as well as the Parisian Louvre). Experience the magic of Studio Voylla’s creations and indulge in a handcrafted story, just for you!
Website : https://studio.voylla.com/
Starting price range is 599/- onwards
Started by co-founder & CEO Vishwas Shringi, Voylla is a fashion jewellery brand that caters to women, men and children. Shringi, who worked at Amazon, North America, started Voyllaafter he realized the voracious appetite for Indian jewellery that his American colleagues and friends had. With a constantly expanding collection that is selectively curated by an army of talented Voylla designers and with acclaimed actress Kangana Ranaut as its brand ambassador, Voylla has an offline presence in 70 stores with more than 100 in the upcoming year. It has also established its international footprint with its presence on Amazon and Zulily. Studio Voylla is the brand’s new jewellery destination for young fashionistas who are looking for exclusive, handcrafted pieces that make a statement wherever they go.