Enamor India Announces The Winners Of The Fabulous Couturier Contest

Enamor India Announces The Winners In A Scintillating Grand Finale Of The Fabulous Couturier Contest Medha Bansal and Oyindrilla Ghosh cr...

Enamor India Announces The Winners In A Scintillating Grand Finale Of The Fabulous Couturier Contest

Medha Bansal and Oyindrilla Ghosh crowned winners of the lingerie design contest

India, April, 2015: Bangalore raised its curtains to a glamorous culmination of the The Fabulous Couturier, lingerie design contest by India's most loved lingerie brand, Enamor. Created exclusively by Enamor for students of NIFT, this contest saw 6 young and talented finalists battle it out for the coveted title today at Shiro in UB City, Bangalore. After an intense contest between aspiring young designers who made it to the final stage, Medha Bansal and Oyindrilla Ghosh were crowned the winners of the contest.

The event was a high profile affair with contestants that were cheered on by the many enthusiastic guests. The contestants of The Fabulous Couturier Grand Finale were judged by an esteemed panel of design experts and celebrity judges - Ms. Anitha Kholay – Designer, Ms. Nilu - Blogger from Big Hair Loud Mouth, Ms. Ila Naidu, Ms. Monika Gupta – NIFT and Ms. Aparna Walters - VP Design and Technical, Enamor. The contest saw several trendy and cutting edge lingerie designs based on theme of “Fabulous As I Am’. Medha Bansal who was placed first received a cash prize of Rs. 25,000 and a unique opportunity to work on a graduation project with Enamor or intern with the brand and Oyindrilla Ghish who came second received a cash prize of Rs. 10,000 and a special gift hamper from Enamor.

Speaking about the initiative, VP Marketing Enamor India, Ms. Sandra Daniels, said - “There is a plethora of young, budding talent across the country and Enamor aims to discover and nurture this talent. The winners of the contest will be mentored by veteran designers from Enamor to further hone their skils before they go out into the world of fashion desgning. We are very happy and overwhelmed by the phenomenol response we have received from students across the nation and from our Facebook community for the contest. We are also very grateful to NIFT who have supported us wholeheartedly in this endeavour.” 

On the the contest, Ms. Arpana Walters, VP Design & Technical- Enamor India, said-"It is very exciting to discover the depth of talent that we have in the country. The Fabulous Couturier Contest has brought several talented designers to the forefront and it was a very difficult task to narrow it down to just two winners in the Grand Finale. The fashion landscape of lingerie in India is rapidly changing and evolving and it is essential that we, at this juncture, give a platform for budding designers to showcase their talent." 

The Fabulous Couturier contest has been conceptualisted by Enamor, in association with leading design institute – NIFT, with the aim of nurturing young design talent in India. The concept behind the contest originated from Enamor's initiative to encourage, develop and recognise budding designer talent in the country. The sole idea behind collaborating with NIFT is to boost the brand with younger thoughts and make it more fashionable than ever.

Announced earlier in November 2014, the contest received a phenomenal response of 40 entries from students in NIFT institutes across the nation. Nine of the ten semi finalists were shortlisted by an expert panel of judges comprising of - Mr. Sumeer Hinduja- MD, Enamor India, Ms. Preeti Gupta- COO, Enamor India, Ms. Sandra Daniels- VP Marketing, Enamor India, Ms. Arpana Walters, VP Design & Technical- Enamor India and Ms. Monika Gupta- NIFT. One lucky contestant moved on to the semi finals through a very special and interactive voting by fans and Enamors Facebook community on the app developed by the brand – https://www.facebook.com/EnamorIndia/app_985147491511758. The ten semi finalists then moved on to developing prototypes of their creations for the Grand Finale of the contest.

Starting November 2014, young talent at NIFT have shared entries of lingerie and nightwear that truly makes a woman feel fabulous, staying true to the brand philosophy of Fabulous as I Am! The ten lucky semifinalists are selected based on - originality of the concept, aesthetic appeal, wear ability and production feasibility. Entries were received from students in India’s style capitals such as Mumbai and Delhi, but it was Jigyasa Arya from NIFT Kangra who won the heart of Enamor’s Facebook community and was voted into the semifinals. The ten lucky semi finalists are-

1. Gunjan Sachdeva-NIFT,Mumbai 
2. Medha Bansal- NIFT, New Delhi 
3.Saveen Verma-NIFT, Kangra 
4.Suvasree Mazumder-NIFT, Bangalore 
5.Kunal Debnath-NIFT, Patna 
6.Gaurav Anand-NIFT, New Delhi 
7.Jigyasa Arya, NIFT,Kangra ( Highest online vote) 
8.Oyindrila Ghosh, NIFT, Chennai 
9.Radhika Karambelkar,NIFT,Kangra 
10.Priya Machawal,Kangra

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