Samsonite Launches Fashionaire That Complements Your Taste

Samsonite , the world’s leading travel brand, knows that not every traveller will be satisfied with a black bag. For fashion-forward travel...

Samsonite, the world’s leading travel brand, knows that not every traveller will be satisfied with a black bag. For fashion-forward travellers, luggage is an accessory and an avenue of self-expression. With that in mind, Samsonite is proud to re-introduce its best-selling Fashionaire line – offering retro-chic looks along with thoroughly modern silhouettes and construction.



First launched in the 1960s, Fashionaire then consisted of a variety of hard-cases available in eye-popping colours and a graphic black-on-white floral print. This ground-breaking collection not only acknowledged the growing number of women travellers, it was also the first time that travellers were offered luggage that was both fashionable and functional. It was an immediate hit.



a) Samsonite first introduced the Fashionaire line in the 1960s. It was the first time women travellers were taken seriously as a potential market.

b) Fashionaire combined fashion-forward design with functionality - a ground-breaking achievement.






Forty years later, Samsonite Black Label brought back Fashionaire as a series of modern suitcases that featured the same iconic floral pattern as the original collection. Produced in 2007, the collection was available in strictly limited numbers, making the wheeled upright, train case, duffel, and flight bag highly coveted items that sold out quickly.









 a)Christina Ricci with Fashionaire in 2007 featured in Vogue UK

b)Fashionaire was relaunched as a limited edition in 2007, perfectly capturing the retro mood in fashion.

c): The 2007 collection included a traditional train case, a beauty case and duffel - all of which sold out quickly. 



Today, Samsonite Black Label resurrects this all-time favourite in a limited-edition collection that captures today’s dual fascination with vintage fashion and modern technology. Thus, the new Fashionaire features the line’s heritage floral pattern, but now the cases are constructed of state-of-the-art materials. The leather wrapped handle and leather zip puller are adding a luxurious finish and a comfortable touch. And the addition of a brushed-gold logo plate adds a contemporary twist to an iconic look.


Fashionaire is comprised of omnidirectional spinner bags in two sizes. Both come with a shoe bag, a cosmetics bag, and a foldable luggage cover. The larger case also has a garment bag with hanger, while the smaller model comes with a packing cube that is perfect for organizing smaller items. Inside, both bags feature a new interior design with red herringbone lining. A zipper divider and cross ribbons provide easy and convenient packing.


The Fashionaire collection also features two super-chic tote bags, one horizontal and one vertical. The two designs provide plenty of space for carry-on essentials including electronic tablets, cosmetics, and a mobile phone, for which there is a dedicated inside pocket. The leather shoulder straps are practical, comfortable and perfectly in sync with modern style.


 Chic vertical and horizontal tote bags are also part of the Fashionaire collection, which features a brushed gold logo plate.

 Available for a limited time and in strictly limited numbers, Fashionaire is set to make a stylish impact on travel, proving once again why Samsonite is the world’s leading travel brand.

• Fashionaire features our iconic 1960's print, combining style and durability to meet the demands of the frequent traveler
•This 3 piece set includes the 20", 24" and 28" spinners.
• Constructed of durable yet extremely lightweight ABS/Polycarbonate
• Four, multi-directional Spinner wheels allow 360 degree upright rolling in multiple directions.
• Fully lined interior with zippered compartment and elastic cross straps to minimize shifting of contents.
• Mounted Travel Sentry combination lock provides additional peace of mind.
• The 24" and 28" are expandable.
• 3 pieces nest within each other for easy storage when not in use.
• Weight: 29.3 lbs.

Samsonite Black Label - Fashionaire is now available at select retail stores in India. 

The price details for the products are given below:

• Travel Bag – Rs. 11,900
• Suitcase – Rs. 32,900


Now you can be a Samsonite designer with the contest that is currently running on Samsonite India page

About Samsonite

Samsonite, created in 1910 by entrepreneurial Colorado native Jesse Shwayder, is the world’s leading luggage brand. Inspiring travel worldwide, Samsonite helps global travellers to cover miles and create memories with revolutionary travel solutions. Preserving the brands longstanding history of breakthroughs in research and development, Samsonite has embedded its place at the forefront of the travel world with a number of industry firsts. Showing commitment to innovation, the unique hard side collections made with the revolutionary Curv® material and the soft side ranges created with Advanced Hybrid Technology™ (AHT) join a wide spectrum of business, casual and personal accessory products in upholding Samsonite’s position as a market leader and trendsetter. Remembering past triumphs but always looking forward, Samsonite maintains a worldwide vision that continues to enable the traveller to travel further, with always lighter, stronger and innovative products at his side. Samsonite continually invests in new ways to engage and connect with global travellers. An active YouTube channel and a travel app provide a wealth of resources, connectivity and entertainment for today’s on-the-go travellers. By identifying trends and interpreting the continuing evolution of world travellers’ needs, Samsonite plays a pivotal role in the multi-faceted lives of the global traveller

 

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