Enamor India announces semi finalists of the Fabulous Couturier Contest

Enamor India announces semi finalists of the Fabulous Couturier Contest Ten semi finalists shortlisted for phase II of the lingerie desig...

Enamor India announces semi finalists of the Fabulous Couturier Contest
Ten semi finalists shortlisted for phase II of the lingerie design contest

India, February, 2015: India's most loved lingerie brand Enamor kicked off 2015 by announcing the ten semi finalists of - The Fabulous Couturier today. The Fabulous Couturier is a lingerie design contest by Enamor exclusively for students from NIFT. Announced earlier in November 2014, the contest has received a phenomenal response of 40 entries from students in NIFT institutes across the nation. Nine of the ten semi finalists were shortlisted by an expert panel of judges comprising of - Mr. Sumeer Hinduja- MD, Enamor India, Ms. Preeti Gupta- COO, Enamor India, Ms. Sandra Daniels- VP Marketing, Enamor India, Ms. Arpana Walters, VP Design & Technical- Enamor India and Ms. Monika Gupta- NIFT. One lucky contestant moved on to the semi finals through a very special and interactive voting by fans and Enamors Facebook community on the app developed by the brand –


Starting November 2014, young talent at NIFT have shared entries of lingerie and nightwear that truly makes a woman feel fabulous, staying true to the brand philosophy of Fabulous as I Am! The ten lucky semifinalists are selected based on - originality of the concept, aesthetic appeal, wear ability and production feasibility. Entries were received from students in India’s style capitals such as Mumbai and Delhi, but it was Jigyasa Arya from NIFT Kangra who won the heart of Enamor’s Facebook community and was voted into the semifinals. The ten lucky semi finalists are –

1.Gunjan Sachdeva-NIFT, Mumbai
2.Medha Bansal- NIFT, New Delhi
3.Saveen Verma-NIFT, Kangra
4.Suvasree Mazumder-NIFT, Bangalore
5.Kunal Debnath-NIFT, Patna
6.Gaurav Anand-NIFT, New Delhi
7.Jigyasa Arya, NIFT,Kangra ( Highest online vote)
8.Oyindrila Ghosh, NIFT, Chennai
9.Radhika Karambelkar,NIFT,Kangra
10.Priya Machawal,Kangra

With the aim of nurturing young design talent in India, Enamor associated with the leading design institute in the country- NIFT exclusively for the contest. The concept behind the contest originated from Enamor's initiative to encourage, develop and recognise budding designer talent in the country. The sole idea behind collaborating with NIFT is to boost the brand with younger thoughts and make it more fashionable than ever.

Speaking of the contest, VP Marketing Enamor India, Ms. Sandra Daniels opined- ““It was remarkable to see the enthusiastic response we have received from students across the nation and from our Facebook community for the contest. As a fashion brand, we are always looking at new ways to encourage young design talent in the country and the association with NIFT is a great way for Enamor to nurture vibrant young talent. The entries received are true to the brand philosophy of Fabulous as I am and bring forth a younger and more fashionable insight to the brand."

Talking about the entries received through the contest, Ms. Arpana Walters, VP Design & Technical- Enamor India said-" The Fabulous Couturier Contest has brought out a lot of very promising designs. As a lingerie designer and as an ex-NIFTIAN myself, it is wonderful to see the exitement the student designers are showing for the lingerie segment. With the number of fabulous entries we have been receiving I can see that the lingerie scenario in India is really set to grow in the future in original and new ways." 

The ten semi finalists move on to developing prototypes of their creations for the Grand Finale of the contest where they will compete for the chance to win a cash prize of Rs. 25,000, a gift hamper form Enamor and a unique chance to work on a graduation project with Enamor or intern with the brand . The final winner and runner up will be announced on later in February 2015.

 About Enamor 

 The brand Enamor belongs to Gokaldas Intimatewear Private Limited a company set up in 2003. The brands objective is to provide the Indian women with the best fitting lingerie using most appropriate fabrics laces and embroideries. The styling and colours complement the current fashion trends followed internationally. Enamor is available across more than 1800 multi brands outlets in India, besides the 250 odd National Chain stores and 12 Exclusive stores through the country. The company is based out of Bangalore, India. Enamor is sold through the distributors nationally and has even exported to a few countries. Inaya by enamor is a collection of contemporary nightwear that was launched in 2009 and has been well accepted by a niche consumer market. # # #

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