Press Release
Splash Fashions
Splash signs Bollywood star Esha Gupta as Brand Ambassador
7/23/2014
Bangalore, July 21st 2014 – Splash Fashions, Middle East’s largest high-street retailer & part of the Landmark Group, has announced that it has signed Bollywood actress and fashion icon, Esha Gupta as its new Brand Ambassador for the Indian sub-continent. Known for her impeccable dressing sense and immense popularity amongst the fashionable & discerning Indian youth, Esha will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in the fall of 2014 across outdoors, print, digital and in-store communication.
Commenting
on the association, Raza Beig, CEO, Splash
& ICONIC said, "Globally, Splash enjoys an unparallel reputation
for offering the latest fashion to the customers at affordable prices. Our
growth in India has been phenomenal as we rapidly continue to gain acceptance amongst
the fashion-conscious Indian customers looking for the latest and in-trend
fashion choices. With one of the most well dressed Indian actresses, Esha Gupta
as our brand ambassador, we hope to further widen our appeal amongst our target
audience. This
raven haired beauty will be instrumental in highlighting product and the
fashion relationship between her and the brand. Known for her stunning looks
and a sense of style that puts her in the 'Best Dressed' lists every year, she
is an obvious choice to represent Splash in India."
“We are
excited to announce Esha as the Brand Ambassador for Splash in India," said Kalyan Kumar, COO, Splash Fashions
India Pvt. Ltd. “An actor of immense potential & beauty, Esha is known
for her keen sense of fashion &
represents today’s fashion conscious woman. A fashion icon, Esha perfectly
embodies the youthful and vibrant spirit of Splash thus making her the best fit
for the brand.”
Speaking on
the association Esha Gupta said "I
am elated to be the face of Splash! They are an iconic brand, known
internationally & in India for offering the latest global fashion trends. I
feel their collections are quite reflective of my fashion sensibilities. Splash
has been quite instrumental in transforming the fashion scene in India since
its launch and I look forward to adding impetus to their efforts.”
With an eye
for the latest global trends and reflecting an everyday attitude, Splash looks
forward to enhancing its extensive appeal among the youth, through its
association with this dazzling star. As the brand
ambassador for Splash in India, Esha will help launch their Autumn Winter 2014
collection, appearing in the brands’ print advertising, public relations
efforts and online properties. The campaign will kick-off, in the fall of 2014.
About Splash:
Headquartered
in Dubai, Splash is Middle East’s largest fashion retailer and part of the
Landmark Group, one of the biggest retail conglomerates in the Middle East,
India, Pakistan, Sri lanka and Africa. Founded in 1993 as a single brand store
in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 13
countries.
Scaling new
heights, Splash has taken a step forward into the world of fashion by
realigning its product offering to meet the ever-changing lifestyle demands of
its customer and re-instating their trust in the brand. Showcasing
popular collections for men, women and teens, Splash has revamped its existing
product portfolio and introduced a uni-brand concept across its stores
providing a comfortable and easy shopping environment. Alongside, Splash also
houses a gamut of international brands under its portfolio like ELLE, Jack
& Jones, Vero Moda, Being Human, US Polo, LP and Bossini among others.
As a brand
Splash believes in constantly being a trend-setter in the region and has
successfully created some of the biggest and most popular brand
properties/events which have now become part of the social calendar of the
Region. With constant revamping of the marketing portfolio, newer forms of
communication are added and channelled to keep the consumer involved. The
Splash Calendar and Splash Fashion Shows are by far the most popular annual and
bi-annual events in the brand’s portfolio of events.
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